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Influencer Marketing and Its Importance Let me say this first and foremost, this is not the latest marketing concept.Nonetheless, if you can get the appropriate people engaged and have them do the talking about your items and brand, you will be able to expand your consumer portfolio and increase your sales revenues. Going back to the experienced and real methodology that word of mouth is the most trusted way for a prospective client to hear about your brand and products. You no longer need a megaphone to make a company announcement about MarketingSocial Media Marketing has taken the tried and true method of Word of Mouth marketing and made it international and immediate. Creating with the online influencers will have a powerful effect using Pinterest, Twitter, Facebook, Google Plus and many other social media platforms. Influencer marketing gives your business the ability to tap into a trusted consumer network. You turn friends into company spokespeople who advocate for your business. The big question is how can you maximize the return on this influencer marketing investment?
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Find influencers inside your sphere and outside your sphere
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For example, marketers at a furniture manufacturing company should check out interior design blogs, fashion blogs, DIY blogs and even construction blogs to find discussion overlaps. Sure, you want to bring in the large names as influencers but you still want the up and coming viewers that has to be the first to pioneer a good idea or topic. These people are the must-have audience and their rivals are good targets for your network as well. Don’t target only the people with massive networks. Make sure that you focus on individuals with little networks since they aim of having a bigger influence with their audience. Give the Influencers an Incentive Everyone likes the red carpet treatment so this is no different. This is a way of recognizing and rewarding the strong players in your social media circles. Maybe they get the first shot at new product offerings or an exclusive on new content. You may even give them free demos of your products or services. You might want their feedback or input on the latest products before they roll out nationwide so they get to try them first. The human beings would love to feel that they have an impact and this is an approach in making them feel special.You can have the influencer retweet, repost and like posts and products for a much bigger social media blitz. Most of the influencers have various offers from other brand so it is significant to keep the influencers engage with unique topics and content along with consistent incentives.